We approached JCDecaux with a bunch of alternative ideas and said, 'Ever thought of using OOH for purely positive purposes?'. They said, 'Yes, in fact, we're about to launch our Community Channel, and we like your ideas.' So, now we're working together on various projects that serve the community, including helping small charities and not-for-profits gain national exposure. 

 

Apparently, according to some research, the average person has around 60,000 thoughts per day, and more than 85% of them are negative. So, we created #posterstoponder. An OOH campaign that triggers positive thinking. JCDecaux put them up on sites across the country for all to see.