Here's an idea that makes a difference. So much so it was short-listed for The Earth Shot Prize in 2023. IPnature is a not-for-profit we're establishing to collect royalties on behalf of nature, which is then distributed amongst the charities and organisations concerned with protecting and preserving the natural world across the globe. So, any company using images, content, names, etc, of nature pays a usage fee as part of their social corporate responsibility. Initially, the donations will be voluntary, but in the long term, we'll be working with other organisations to have it made into an international law.